A

is for Alo

At Alo, I worked with cross-functional partners and executive leadership on brand campaigns, seasonal content plans, new products and digital initiatives. I supervised 3 direct reports and provided final approval for all day-to-day assets and larger brand moments.

B

is for Brand

A standout brand requires a singular voice. I’ve helped existing brands reinvent themselves and helped new brands find their voice before going to market.

C

is for Concept

I collaborate with creative leads to execute ownable, distinctive campaign concepts and help bring them to life in ads and omnichannel messaging.

D

is for Demographics

I’ve shaped communications with nearly every market — people of all genders and ages, B2B, B2C, domestic and international, niche communities and universal audiences. I rely on testing to make sure no words are wasted.

E

is for Expansion

New products. New categories. New markets. I’ve worked on investor pitches, internal knowledge decks, regulatory compliance, launch calendars, partner signage, cross-functional strategy and everything else that go-to-market readiness requires.

F

is for Funnel

Effective copy drives action. I consider the needs of the consumer at each stage of the purchase funnel and work closely with analytics experts to ensure consideration becomes conversion — and retention.